The Kleeneze company was established in 1923, and has grow rapidly over the years, now with an annual turnover of well over £100m. The headquarters and distributtion centre are based in Bristol, in the south of England. For more information on the history of the company, click here.

Over the last 10 years, the company has gone from strength to strength, increasing turnover from less than £20 million to over £115. The projected growth over the next five years is that the company will generate in excess of £250 - £300 million turnover, solely from the UK and Irish markets.  Not only is the company set to expand, but also so are the earning potentials of their self-employed distributors, who will share all the associated benefits of Kleeneze's success.

This huge growth made it necessary to invest in state-of-the-art support systems, that will ensure the growth of Kleeneze well into the future.

These include an new internet ordering facility which is available to all distributors in the business, and a move to new premises in spring 2004. The new facility boasts an impressive open plan call centre facility, and a significant amount of additional warehousing capacity.

Kleeneze's Partners

In addition to the reinvestment in its support systems, Kleeneze has been very busy over the last few years, creating partnerships that will support its future growth plans.

Equitalk - Kleeneze announced it's partnership with telecoms provider Equitalk, in January 2005. Equitalk provide low cost national and international calls for anyone in the UK on the BT network (>70% of the population). Click here or on the logo for more info.

www.iwantoneofthose.com - In Feb 2005 Kleeneze purchased gifts and gadgets company, I Want One Of Those. IWOOT is the UK’s most visited gifts and gadgets website. Launched in January 2000 with just 70 products, the company now sells over 350 products via its website. This will help Kleeneze by acting as a test bed for a new range of gadget products. Click here for more info.

Kitbag Sport Ltd - In April 2005 Kleeneze Plc announced the acquisition of Kitbag Sports Limited, a market leading internet sports retailer. Kitbag sells a wide range of branded and own label sports and fitness merchandise, and they have long term contracts with a number of leading football clubs for the provision of their online and mail order sales in the UK and certain other territories. Click here or on the logo to view Kitbag.

Kleeneze have also partnered with the online wine supplier Inspired Wines. Inspired Wines bring you the combination and convenience of ordering quality wines online or over the phone, with delivery straight to your home. Click here or on the logo for more information.

The History of Kleeneze

The history of Kleeneze starts with a man named Harry Crook, who was born in 1889. Whilst seeking his fortune in America in the early 20th Century, he was employed by the Fuller Brush Company. This gave him an idea about starting his own company, and after his return to England in 1923, he set up his own brush business called the Kleen-E-Ze Brush Company, based in Bristol.

The first major milestone in the company came in 1930 when despite the negative economic conditions, the annual turnover topped £1 million for the first time.

In 1937 the company introduced wax polishes to compliment the brushes. Twelve years later, in 1959, Kleeneze made industrial history by becoming the first company to introduce the 40 hour week.

More change in 1970 as Kleeneze became one of the first companies in the UK to pioneer network marketing. This was considered a radical step at the time, but one they have never regretted as the business then went on from strength to strength. In fact, since its inception in 1923, Kleeneze has made a profit every single year.

The first Kleeneze catalogue, called ‘Shopping at Home’ – was produced in 1982. This replaced the door to door salesman with his suitcase, who became the new door to door salesman with his catalogue.

After celebrating their 75th anniversary in 1998, Kleeneze extended its field of operation into the Republic of Ireland and changed its name to Kleeneze Europe Limited. This was seen as the start of a much longer term European expansion plan.

True to predictions, Kleeneze expanded into mainland Europe, by launching its business in Holland in Sep 2004, and then on into Germany in May 2006.